Without advertising, the worst thing will happen – nothing gonna happen.

Tom Biscardi.

American psychologist Louis Cheskin conducted a series of experiments offering the same product in different packages to buyers. He found out that the appearance of a package may affect the taste of cookies, quality of soap and freshness of juice. This is how the emotional transfer effect was discovered. It turned out that up to 80% of consumers thought that the products with the “proper” package were of a better quality. While in 1930s this result was quite unexpected, today we daily see the conformation of this effect on shelves in stores and other points of sale.

If one pours well-known fizzy drinks of competing brands into unlabelled glasses, hardly anyone will be able to make a difference between them. It is only a package that creates a unique brand with its traditions and followers.

Signboard, just like a product package, communicates with consumer through its color, shape, material, designer and engineering solutions. Being a “brand package”, a signboard will attract “proper” clients, if it embodies key values of the brand.

First of all, a signboard has to meet corporate identity standards; otherwise, the brand will not be recognized at all. In order to maintain these standards at the emotional perception level, one needs a professionally elaborated brand book and technologies enabling its implementation in specific structures and materials.

It is not rare that design projects (even those implemented by the largest branding agencies) require a generous amount of detailed engineering development at the stage of design of specific advertising structures. Each such project features a unique combination of colors, fonts, geometrical patterns and other significant details associated with a specific brand and delivering its values to the consumer. What looks attractively on brand book pages must be retained in the ready signage and other means of communication with consumers. We specialize in design project adaptation to manufacture of advertising structures. The technologies and materials selected will condition not only the price and quality, but also “appropriateness” of this package.

LaTec developers are facing a question: how can one retain and accurately deliver brand values? What materials and technologies are to be used to show the lights and darks or infinite skyline? In order to answer these questions, we often develop a special brand book supplement: cut-guide. This document regulates the materials, technologies and construction solutions required for outdoor advertising media manufacture. It will keep you confident that the quality of each element implementation will have the same style and recognition level throughout the country – from Kaliningrad to Vladivostok.

So far, we are not aware of your brand values, but we will do our best to implement everything you have been working on. Experience of more than 20 projects implemented for the clients with a broad branch network and many points of sale makes us confident in our commitments. Testimonials of our clients are a further proof of our competence.

Portfolio.