The amount of multi-branch companies (having tens and hundreds of branches) in Russian economy is constantly growing. Retail offices in various regions require highly effective brand recognition.
    LaTec has obtained significant experience in implementation of network projects in Russia and was first to introduce Speed Branding Outdoor service (fast outdoor remodelling project of regional retail offices) to companies under rebranding process.
Currently Speed Branding is a popular marketing service in Russia. Companies specializing in banking, insurance, auto dealers, retail, franchising, fuel stations are among the fastest growing network projects.
    Growing branch network, rebranding and restyling require assistance of fast, harmonious, efficient professionals. LaTec has implemented several own technological and management solutions for fulfilment of these tasks. Using innovative technologies and special managerial approach LaTec can handle network projects in extremely tight deadlines, reaching 50-100 installations per month over Russia and CIS.

    After completion of several significant projects we have developed main principles of Speed branding outdoor service:

• Extremely short terms of realization: 50-100 installations per month over Russia and CIS;
• Engineering of standard constructions for mass production;
• Ability to start production before the negotiations are finalize;
• Payment delay provided to the client.

    Our realization principles are:

• Standardized technology of signage manufacturing;
• Standard constructions are assembled from modules of several nominal sizes and similar internal solutions, parts and working characteristics. Modules are equipped with connective elements allowing their combination in a way to create a product of desired shape, size and composition.
• Standardized technology of network projects management;
  Application of approved management solutions and tools brings project management model to optimal for each case, in line with capabilities and requirements of the client.
• Organization of special warehouse;
  Contractor’s warehouse and logistics centre allow fulfilment of working schedule at the premises and maintaining a stock of module elements for operational replacement and maintenance.

    Regional projects

    We have created a network of 32 advertising dealerships in Russia and CIS. Apart from its own dealerships LaTec has forged close ties with scores of outdoor advertisement production companies all over Russia and the CIS countries which have been working and continue to work as our subcontractors in constructing and servicing outdoor advertisement installations.
Works on network projects in years 2006-2008 were performed in more than 240 cities and towns across Russia and the CIS.

    Projects portfolio

Banking: Alfa-Bank, VTB, VTB24, BNP Paribas Bank, Unicredit Bank, Raiffeisenbank, Promsvyazbank, KMB Bank, Home Credit Bank, Rennaisance Credit Bank, Zurich insurance group.

Auto dealers: General Motors GM Avtovaz, Daimler Chrysler, KIA Motors

Retail: Smotri Group, M-Video, Wool Street, Magnolia