In early 2007 one of the largest bank groups — BNP Paribas — entered the Russian market. The chain has presence in 85 countries.
BNP Paribas offices have a globally recognisable style, making the group stand out among other players in the Russian market. LaTec delivered design focused on brand-book localisation to adapt to the Russian conditions.
BNP Paribas sign represents a name fascia board made of light-transmitting plastic, mounted into parabolic reflector used for distribution of light from the fluorescent source evenly across the signboard face. The fascia board rests upon the rectangular base made of orange-painted aluminium modules merged into single unit (a signature style of the Russian offices). All board components are joined with specialist polished stainless steel elements echoing the shape of the signboard section.